My Offer
With over 15 years of expertise within innovation & product management and brand & marketing micha-x will help you not only connect with the ideal audience, but also craft experiences that drive engagement, maximize conversions, and fuel sustainable growth to disrupt the competitive landscape.
Craft the right strategy
Co-Creation & Design Thinking Workshops
Experience & Service Design
HOW I WORK
I put the people we're designing for – your users and clients – at the heart of everything I do. The Double Diamond model provides a clear structure and framework for this human-centered approach: Through this process, we uncover user needs and challenges (discover), refine the problem statement (define), brainstorm and prototype potential solutions (design & develop), ensuring every project prioritizes the people it impacts.
Furthermore, I leverage agile frameworks to efficiently translate ideas into action. This translates to implementing projects, products, and launching successful campaigns. By structuring the process, we bring clarity and transparency, allowing us to track progress and success through defined KPIs. Learning from every step is then applied to optimize and iterate, ensuring long-term growth and impact.
About
Hello, I am Micha Weinberger.
With over 15 years of experience in innovation, product management, and brand & marketing communication across diverse industries, I've honed a sharp edge in crafting brand strategies, optimizing conversion rates, and spearheading innovation initiatives. I hold a Master of Arts in Leadership & Digital Innovation from the University of St. Gallen (HSG) in cooperation with the University of the Arts Berlin. I draw on a robust toolbox of design thinking and strategic frameworks to solve complex problems and craft impactful solutions. Now, as a freelance powerhouse, I bring this expertise directly to you. Let's collaborate to elevate your brand, drive unparalleled success, and reshape industries with impactful products and inspiring experiences.
