Hello,
My name is Micha, and I am passionate about innovation and thoughtful experience design. For me, it’s the "x" factor that multiplies impact.
This "x" represents my expertise and enthusiasm in experience design (CX), user experiences (UX), and innovation experiences (IX). It also embodies the power of collaboration — I thrive on partnerships that bring ideas to life with amazing people.
Berlin and Cape Town are both home to me, each holding a special place in my heart.
I stay balanced through HIIT workouts, meditation, and thriller novels (and of course, dogs).
Let’s connect!
My Story
With over 15 years of experience in innovation, product management, and brand & marketing communication across diverse industries, I've honed a sharp edge in crafting brand strategies, optimizing conversion rates, and spearheading innovation initiatives. I hold a Master of Arts in Leadership & Digital Innovation from the prestigious University of St. Gallen (HSG) in cooperation with the University of the Arts Berlin.
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Leveraging a diverse toolbox of design thinking frameworks, strategy blueprints like the business model canvas, and value proposition canvas, I craft impactful solutions. My journey has been shaped by collaborating with leading airlines like airberlin, Lufthansa, Air New Zealand, LATAM and LOT Polish Airlines, where I honed my expertise in crafting passenger experiences that fueled my own travel bug. I even had the exhilarating opportunity to build an airline from the ground up, from the spark of an idea to the first flight and its ongoing operations - Discover Airlines. This passion for innovation extends beyond airlines. I spearheaded the development of wooha petcare, an AI-powered medical web app, demonstrating my ability to translate strategic vision into tangible products. Now, as a strategic experience architect, I bring this wealth of experience directly to you. Let's collaborate to elevate your brand, drive unparalleled success, and reshape industries with impactful products and inspiring experiences.